What's new
Asia Compo Event- Employer Brand Reputation Management
19, September 2011
Join the popular Brand Balance Pte. Ltd´s morning sessions to share your ideas with other experienced business
leaders. Welcome to our next morning session to hear about Employer Brand Reputation Management in Asia.
12th October at 8.30-11.00, WTC Marskin Sali, Aleksanterinkatu 17, Helsinki
Growing your business and employer brand in Asia?
Has your company challenges in keeping talent in Asia? As the fight for the talent in sharpening, Employer
Brand Reputation is to be seen as a more strategic and integrated area of expertice.
An employer brand must create a human connection.
Learn to know your audiences much closer. Attraction, engagement and talent retention not only involves
questions of compensation packages. The employment experience in Asia consist of economic, social, cultural,
psychological and religious angles, as well managing the candidate experience as a positive one.
Taste bites:
Economic and social aspects of Employer Brand Reputation
Annamari Lammassaari, Chair of the Board, Brand Balance Pte. Ltd
Narahsima Boopathi, Recruiting strategist, Brand Balance Pte. Ltd
Ulla Roiha, India and CSR specialist, Finnish Business and Society
Chen Wang, Sales&Marketing, Brand Balance Pte. Ltd
Raija Salomaa, Cross Culture Coach, Brand Balance Pte. Ltd
The first BBT learning trip to Hong Kong and China will take
place in Nov/Dec with the theme of “Business of Design & Employer Branding “, Annamari Lammassaari,
Chair of the Board, Brand Balance Pte. Ltd.
• Suhdeverkoston luominen, ylläpitäminen ja rakentaminen ’oikein’ Vietnamissa
The price of the of event is 98 Euros(VAT 0%).
It is invoiced after your email confirmation. It is not refundable but endorsable.
It you are not able to attend yourself, you are welcome to offer this opportunity for your colleague.
Please reserve your seat by 28.9.2011.
Register by sending your email and contact details to the email below.
Annamari Lammassaari, CEO +358 45 8918 586, email. annamari.lammassaari@brandbalance.fi
Business Fast Track to Vietnam Market
19, Syyskuu 2011
Oletko kiinnostunut liiketoimintamahdollisuuksista Vietnamissa? Ymmärrätkö mitä usein mainittu ”suhteiden luominen” käytännössä merkitsee?
Vietnamissa asuva asiantuntijamme Jani Kaulo (lakimies, MBA) esittelee Vietnamin uusia
liiketoimintamahdollisuuksia. Lisäksi kuulemme koottuja kokemuksia siitä, mitä Vietnamissa kannattaa tehdä ja
miten toimia maksimoidakseen menestymismahdollisuudet ja minimoidakseen riskit. Vietnamin
suhdeverkostoa voi kuvailla vielä Kiinan vastaavaakin haastavammaksi. Miten löytää ja erityisesti ylläpidetään
liiketoiminnan edellytystekijöitä – vaikuttajien suhdeverkostoa.
Aika: 5.10.2011 klo 9.00 – 12.00
Paikka: World Trade Center, Helsinki
Aiheet:
• Katsaus Vietnamin talouteen ja kehitykseen
• Liiketoimintaympäristö ja -kulttuuri Vietnamissa
• Pohjoisen ja etelän erot Vietnamissa liiketoiminnan kannalta
• Suhdeverkoston luominen, ylläpitäminen ja rakentaminen ’oikein’ Vietnamissa
• Markkinointi- ja brändistrategia Vietnamissa
• Rekrytointi ja henkilöstön motivointi
Ilmoittautuminen 21.9.2011 mennessä
jani.kaulo@brandbalance.fi. Paikalle mahtuu vain 20 osallistujaa. Paikat täytetään ilmoittautumisjärjestyksessä.
Mikäli et pääse osallistumaan tähän tilaisuuteen, sovimme mielellämme erillisen tapaamisen viikolla 40 tai 41.
Lasku lähetetään vahvistuksena sähköposti-ilmoittautumisen jälkeen. Ilmoittautuminen on sitova.
Jani Kaulo, Partner, Corporate Lawyer +358 500 290378 (Suomi) tai +84 947 906457 (Vietnam) tai
jani.kaulo@brandbalance.fi
Annamari Lammassaari, toimitusjohtaja +358458918586 tai annamari.lammassaari@brandbalance.fi
Koulutusbusineksen mahdollisuudet Vietnamissa
16, Syyskuu 2011
Vietnam tarjoaa erinomaiset liiketoimintamahdollisuudet länsimaalaisille oppilaitoksille.
Uranälkäiset nuoret aikuiset muodostavat suurimman osan väestöstä. Vietnamissa koulutukseen panostetaan
mutta ongelmana on resurssien vähäisyys ja siitä johtuva paikallisen koulutuksen heikko laatu.
Nopeasti kasvava varallisuus mahdollistaa yhä useampien perheiden lasten kouluttamisen länsimaalaisten
yliopistojen koulutusohjelmissa joko ulkomailla tai Vietnamissa. Ulkomaalaisten harjoittama
koulutusliiketoiminta on kuitenkin vasta alkutekijöissään joskin voimakkaassa kasvussa. Suomalaisen
koulutuksen korkea laatu tiedetään maassa hyvin paikallisen lehdistön ansiosta.
Brand Balance Pte. Ltd.:n Vietnamissa asuva Partner ja lakimies Jani Kaulo kertoo koulutusbusineksen mahdollisuuksista
Vietnamissa. Jani Kaulo on itse opiskellut Boltonin yliopiston MBA-ohjelmassa Ho Chi Minh City´ssä.
Lisätietoja:
Jani Kaulo, Partner, Corporate Lawyer +358 500 290378 (Suomi) tai +84 947 906457 (Vietnam) tai jani.kaulo@brandbalance.fi
Annamari Lammassaari, toimitusjohtaja +358458918586 tai annamari.lammassaari@brandbalance.fi
Ilmoittautuminen 21.9.2011 mennessä
jani.kaulo@brandbalance.fi. Paikalle mahtuu vain 20 osallistujaa. Paikat
täytetään ilmoittautumisjärjestyksessä. Mikäli et pääse osallistumaan tähän tilaisuuteen, sovimme mielellämme
erillisen tapaamisen viikolla 40 tai 41.
Lasku lähetetään vahvistuksena sähköposti-ilmoittautumisen jälkeen.Ilmoittautuminen on sitova.
• Vietnamin koulutus- ja yliopistojärjestelmä
• Vietnamilainen kulttuuri opintojen ja koulutuksen näkökulmasta
• Vietnamilaiset korkeakouluopiskelijat
• Koulutusliiketoiminta Vietnamissa
• Koulutusliiketoiminnan mahdollisuudet Vietnamissa suomalaisen osaamisen ja koulutuksen
näkökulmasta
• Kansainvälinen kilpailukyky ja erottautuminen: markkinointi ja brändäys
Download an invitation
Employer Branding and Engagemant in China
3 May, 2011
Brand Balance organizes learning trips for professionals to China.
Welcome to our kick off event on 11.5. at WTC
For more info:
Annamari Lammassaari, President, tel. +358 44 303 8087, annamari.lammassaari@brandbalance.fi
Chen Wang, Project Manager, Marketing and Sales, tel. +358 40 8136132, chen.wang@brandbalance.fi
INVITATION: EMPLOYER BRAND IN CHINA
Employer brand and especially employee motivation are becoming a key issue among growing western companies in China. The new and well-educated Chinese generation is enjoying an increasing amount of opportunities in the labour market
and is not afraid to go after their dream of the most suitable employer.
Is Your organization standing out among the thousands of others in China?
Come and join us in our morning seminar in to comprehend how to manage and implement an attractive employer brand in China.
The event participation is free. For more information and sign up latest on 6th of May, please contact:
annamari.lammassaari@brandbalance.fi or +358 44 303 8087
Program (mainly in Finnish):
8:00 Registration
8:30 Opening: Annamari Lammassaari, CEO Brand Balance Pte. Ltd
Employer Branding in Asia –film Premier
Know your employees Wants and Needs in China, Chen Wang, Project Manager, Sales and Marketing, Brand Balance Pte. Ltd
Paradigman muutos – kohderyhmistä asiakasajatteluun, Annamari Lammassaari
Opintomatkojen esittely
Employer Branding for Indian Market
12 Apirl, 2011
The rapid expansion of multinationals starting their operations in the Indian market has resulted in “War for Talent”. Attracting and retaining high performing employees is a huge challenge for international companies.
Has your company developed a clear employer branding strategy for the Indian market to attract and retain the best performing employees?
Brand Balance Pte. Ltd. offers superlative Employer Branding solutions for international companies to formulate Employer Branding strategies in the Indian market. Formulating a clear defined strategy is the
most important factor in achieving effective employer branding objective in this very different culture context. A strong employer brand with high level of
employee engagement enhances brand reputation. At Brand Balance we believe that employer brand must create a human connection. This means that
companies need to start knowing better their current and future talents.
In India attracting, engaging and talent retention are not only involving questions of compensations packages. Employment experience
in India also consists of economic, social, cultural,psychological, motivational and religious aspects. Our team of Employer Branding experts is happy
to guide you through the India Employer Branding process.
Narashima Boopathi, Partner, tel. +358 44 5966 399, snboopathi@brandbalance.fi
Annamari Lammassaari, President, tel. +358 44 303 8087, annamari.lammassaari@brandbalance.fi
Open new trade doors to India
5 May, 2010
Doing business in India, the world’s rapidly emerging new giant economy, is both fascinating and challenging. And it takes an experienced, specialised partner like Brand Balance to help you open doors. Brand Balance has unique services that build and shape successful business relationships with corporate clients, business partners or suppliers in India. We provide practical, professional advice, guidance and solutions on making your business work, effectively addressing your brand building and profiling needs in India.
Most importantly, we offer advice on how to work effectively, harmoniously and with mutual understanding with Indian companies and colleagues, and the nation’s diverse local cultures, traditions and beliefs.
Our services - Media relations- Reference videos and presentations
- Branded events
- Social media
- Social Responsibility projects
- Brand Protection
- Culture coaching
- Business matchmaking
Experiential event concept Tiger Story
5 May, 2010
Brand Balance has launched a new event concept service TIGER STORY with co-operation of real event marketing experts Leningrad Cowboys Ltd. and JAMMIN ' Creations Oy. We help you to create an experiential and emotional event where you can motivate and inspire your audience in a memorable way. Tiger Story is ready to meet and exceed all your event needs around the world!
- Top-of-the-line services for international marketing and branding
- Truly inspiring trainings for professionals
For more information, please visit www.tiger-story.com
India, The Business Bollywood
5 May, 2010
India, The Business Bollywood -event was held on 5th May 2010 in Helsinki. Over 100 participants benefited enlightening business information on India. Afterward, the audience enjoyed Indian Bollywood dances as well as delicious Indian food. The event was described as “entertaining and informative”. Mirja Ekholm won the Finnair’s flight to Delhi.
Book a key-note speaker to inspire, challenge and motivate your audience!
March 29, 2010
Challenge your audience and take a tiger jump with Annamari. Annamari Lammassaari is one of the most inspirational speakers in Finland. She has the ability to combine facts and theory with a deep sense of what is essential in cultures, marketing and communications and the people working with them. Her talent is to combine future orientation to your strategies and organizational spirit.
Many companies, academic organizations and networks have benefited from Annamari’s inspirational speeches including London Business School, Helsinki School of Business, Design University TAIK, Infor Oy, Design Management Institute etc.
Presentation subjects… - The Momentum for a Tiger Jump: The world is not the same after the global economic crisis. How does this affect your business strategies and supportive strategies like marketing, communications and HR-strategies?- Diversity as a value: What are the cornerstones of a responsible company in the new decade? As the world cultures and populations are mixing and all nations are becoming more multicultural, it is essential to understand the big success factor of this decade – the concept of Diversity in Human Resource strategies.
- The Era of Localization: The globalness is no more the answer for success. Glocalness is. The sustainable success in Asian markets is possible only by genuine understanding the culture differences.
- From Ming to Bling: What is the difference of Modern China and Europe? From imperial visual symbols to what is regarded as modern - Learn how to attract and differentiate in the Chinese markets.
- The Culture of Cool in China: Young people and middle class Chinese consumers form a new audience for global trends. How do marketers know what is cool for Chinese audience? How young people like to communicate and spend time and how they perceive the world? Learn how! Speeches are tailored around the goals of the client's event and the themes client wishes to emphasize. Turn the light on in your audience - Book Annamari Lammassaari now and see how high you can jump! Please contact: annamari.lammassaari(at)brandbalance.fi
Brand Balance´s customer,
Canton Fair visited
March 4, 2010
The Delegation of Canton Fair led by Mr. Wang Runsheng visited Helsinki 4th March 2010. Held every April and October Canton Fair is China's biggest export fair with a complete product range of commodities. About 20,000 Chinese enterprises are selected from hundreds of thousands of Chinese enterprises representing the highest industry level.
Image: Vice President Wang Runsheng, Photographer Mari Niemi
Since 2007, fairs have welcomed over 2000 foreign enterprises from more than 50 countries. The Canton Fair collects over 150,000 products and offers a great opportunity for face-to-face communications with various suppliers and buyers.
Year of the Tiger Party
FEB 11, 2010
Brand Balance's new services, cross-culture training and coaching services, were launched in a big client event together with our event partner Leningrad Cowboys. The party was a success and as one guest described “it was an exceptionally enjoyable event”. See our video and join 150 guests at Virgin Oil on February 11th 2010.
Minna Saastamoinen Executive Vice President and Partner
FEB 11, 2010
Minna Saastamoinen has been invited to Brand Balance Pte. Ltd. as Executive Vice President and Partner. Her responsibilities include training services, client relations as well as corporate finance. In her prior positions she has specialized in training business development and training management for wide range of various clients.
Mrs. Saastamoinen is also skilled communication trainer and advisor herself.
Jani Kaulo Corporate Lawyer
FEB 11, 2010
Jani Kaulo has been invited as the Corporate Lawyer of Brandbalance Pte. Ltd. He is located in Ho Chi Minh City, Vietnam. Mr. Kaulo is working as our Brand Protection Specialist internationally. Jani has worked in the field of business law in front row law firms for several years. He has gained solid experience in protection of intellectual property rights, especially trademarks and brand names. Jani has also previously studied Chinese law and business culture and worked in the People's Republic of China.
Tekes seminar
NOV 11, 2009
Annamari Lammassaari was invited to speak about international brand management for 300 Tekes employees at their annual seminar in Helsinki on November 11th, 2009. Tekes, the Finnish Funding Agency for Technology and Innovation, is the main public funding organization for research, development and innovation in Finland.
Kites symposium
OCT 8, 2009
Annamari Lammassaari talked about brand management in China at a Kites symposium on October 8th, 2009. Companies face challenges in getting their message through in large China market. Without localized communications strategy and careful selection of target groups and communications channels, the investment can be wasted. Kites is an association for multilingual communication and content management. It develops and promotes multilingual communication, multicultural interaction, and technical content management.
New services for international companies operating in APAC
APR 21, 2009
Brand Balance is launching new services for the companies operating in the APAC area. A new multicultural team will assist and help guide your corporate marketing and branding needs in Australia, Singapore, Hong Kong, Malaysia, Vietnam, India and China. We have the experience and branding skills to localize your planning and implementation in these culturally challenging markets.
Sharing Mind Concepts with a Localized Approach:
Employer Branding for China and APAC
How to keep in touch with the best talent? And keep your best employees after the New Year´s bonuses in February as well!
Localizing your Corporate Brand for China and APAC
How to speed up the implementation locally? How to understand the behavioral patterns and hidden rules of communication to strengthen your Asian – European team.
Implementing new brand strategy with your Asian team
How to create ownership among local teams and grow the brand content understanding together.
Digital media strategy for APAC
How to utilize the word-of-mouth culture of the Asian markets as a basis for the social media and other digital media in order to promote and increase awareness and interest in your brand.
Shanghai Expo 2010 – a Vehicle for your Demand Creation in Asia
APR 21, 2009
Speed up your planning NOW!
China does not wait. The awareness building has to start now and not in 2010 when everybody else is fighting for the same space in the media and the mindshare of the customers.
Training and mentoring you or your teams to face the unique challenges in communications and marketing in China.
“What all communications professionals should know about China”- sessions can be organized at your company premises or as a part of your planning seminars. It is time to increase your team’s understanding of the most important growing economy in the world. This popular lecture helps you to plan and budget your communications actions for China and Apac for 2010.
Contact: annamari.lammassaari(a)brandbalance.fi
New opportunity to entertain your Asian guests!
Harmony Trail:
Bring your Chinese visitors to Helsinki to enjoy a memorable experience in the Finnish nature and countryside. Harmony Trail –excursions are tailor-made for Chinese travelers and business guests. The concept has been tested and highly recommended by Chinese media representatives.
Nature as the driver for the Finnish innovation and creativity
Many companies struggle with the question: “What could we do to show our Chinese guest respect?” We know from experience that giving a true and genuine experience means more than hundred Power Point presentations. We try to show respect to our guests by offering something special.
Brand Balance has created an easy to join concept. We combine the experience with knowledge. Our hosts take your guests to the Finnish countryside to enjoy our natural Nordic beauty, with visits to Finnish homes, strengthening the link between business and environment. Themes include “Where the Finnish creativity originates” and “Nature as the source of innovation,”
Feedback: “The most memorable part of our media visit to Finland was visiting a farm” -- China Daily in 2007.
Harmony Trail program
Transportation from the hotel (Helsinki, Espoo, Vantaa)
Location: 45 minutes from Helsinki at Lohja´s countryside Mynterlä
Languages: English and Mandarin
Content:
Optional: Visiting a Finnish country home
- Horseback riding or horse carriage
- Finnish forest walk
- Lunch with a Finnish family
- Theme: discussion on the creativity, nature as the driver for the innovation
or
Camp fire, picking mushrooms and berries in the forest,
Sauna by the lake
Schedule: Saturday, Sunday
Other working days by request
Recommendation: maximum 6 people
More information annamari.lammassaari(a)brandbalance.fi
New services for Chinese companies entering Nordic and European markets
Brand Balance has developed new services for Chinese companies entering the Nordic market and Europe. We are a member of the China consultant network of the Ministry of Employment and Economy.
Our consultants have longstanding relationships with the Chinese media and authorities.
Brand Balance has a Representative Office in Shanghai and we are accessible also in Beijing. Please contact our Senior Advisor Jussi Zheng in Beijing at jussi.zheng(a)brandbalance.fi.
Our Services for Chinese Companies
Employer Branding in Nordic Countries
- Without local employees it’s not easy to deal effectively in the cultures of Nordic markets. We can help our Chinese customers to create trust among future Nordic employees by communicating your company profile and story in a manner which Nordic and European stakeholders would readily assimilate and understand.
-
Marketing Communications Planning for Market Entry Phase European consumers and decision makers have communications preferences that differ somewhat from the Chinese.
We help you build a readily understandable and workable plan for your company launch in the countries that you select. - Cultural differences in Corporate Communications – consulting help you to understand the unique, major requirements of your future stakeholders.
- Localization of your brand for Nordic/Eurpean markets. Visual messages and content have to be localized for the Nordic markets. But this does not mean that the essential character of your brand has to be changed. We help you develop a sure-fire way of communicating your heritage that resonates with Nordic customers and other important stakeholders.
Please contact: Wu Yenjie for more information at wu.yenjie(a)brandbalance.fi
Annamari Lammassaari has been invited to the Board of the Finland - Noarth
East Asia Trade Association
APR 4, 2009
The Finland - Noarth East Asia Trade Association promotes Finnish trade and economic interests in Northeast Asia – a region covering Japan and the Korean peninsula, the north eastern parts of China, the Russian Far East and Mongolia.
Brand Balance China service office opens
FEB 8, 2009
Brand Balance China office is situated in Shanghai in an historic architectural relic of the Treaty Port days – The Mansion, built in 1919.
A leading Hungarian architect, Ladislaus Edward Hudec, built The Mansion for Sir Robert Hu, a successful businessman from Hong Kong.
Image: Brand Balance China office is situated in an old Mansion in Shanghai
Much of the architecture, including the design and building characteristics, are typically neoclassical, giving the mansion – and Brand Balance, China – a real sense of character and elegance.
Location
The mansion is located on the corner of Shanxi North Road and Beijing West Road in the heart of the Jing An CBD of Shanghai. Plaza 66, the Portman Ritz Carlton Hotel and the Nanjing West Road and Jing An metro stations are all within a short walk.
The address is 457 Shan Xi Road North Block 1 –Shanghai 200040.
Image: The old Mansion and its 3,000 square meter garden in Shanghai
An elegant, historical location for your customer events
The Mansion’s meeting and conference rooms, combined with its 3,000 square meter garden, offer a unique event space in the centre of Shanghai.
Brand Balance together with The Mansion’s staff can provide a fascinating setting for client functions that will add color and a glimpse of times past to your company brand experience:
- Cocktail receptions
- Networking events
- Formal dinners
- Teambuilding activities
- Award ceremonies
- BBQ
For more information please contact info(a)brandbalance.fi
New services for B2B companies
FEB 8, 2009
Brand development for Industrial and Technology companies
Commodities business or innovative technology? Whatever your business field, brand communications might be a key factor distinguishing you from your competition. Products are getting similar. We have entered the era of Market of the Mind. Perception is everything. The bigger the investment the more important is the trust. Trust is something intangible. Brand building equals trust building.
Contact for more info at info(a)brandbalance.fi
Brand Maintenance Contract™
Maintaining international brands need close attention, determination and fresh ideas. Printed Brand Books get dated, online instructions archived by users, new initiatives sprout like mushrooms in different countries.
Brand Maintenance Contract is a yearly agreement with Brand Balance and includes monitoring and remote control of your brand touch points in all your markets. It provides feedback and ideas on inconsistencies and helps you make educated decisions on whether and/or when to conduct preventive or corrective actions on your brand or its localizations.
Contact for more info at info(a)brandbalance.fi
Chinese Lantern Festival
OCT 30, 2008
Brand Balance celebrated its 2 years history and the Chinese Lantern festival with its customers, members of the Nice2B -Women Network at its premises in Helsinki.
Lantern festival is one of the most important festivals of the year. In China it is celebrated in early September.
Brand Balance staff is very thankful that in spite of the heavy rain outside and the phenomenal traffic jams ALL guests made it to the party.
Images: Wu Yanjie´s calligraphy and Chen Wang´s dancing brought the old Chinese culture in live. Chen Wang conducted a Tea Ceremonie .
Strategic Partnership with Voice of China Media Group
Sep 11, 2008
In September 2008 Brand Balance and Voice of China Media Group signed an agreement for a Strategic Partnership.
The China consultant team for media relations: Mao Zhao, Annamari Lammassaari, Jaana Mansisto-Haartweit and Jussi Zheng.
Our two CEO´s Mr Mao Zhao and Annamari Lammassaari have joined forces in order to offer advanced media services to international customers. Voice of China Media Group´s 2000 employers and the high level journalism background of its project leaders gurantees the most relevant coverage in the most important media in China. For instance just one of VOC´s portals has daily more than 30 million visitors.
Brand Balance´s Reference
filming tour
Oct 7, 2008
We are on the road filming references and interviewing top management in Europe and in China. Read more about our filming tours and get on board now for the next tour!
Brand Balance will open a new service office in Shanghai in 2009
OCT 7, 2008
Brand Balance is strengthening its China mainland operations by opening a service office in Shanghai in 2009. We are happy to announce a new service becoming available for Nordic companies in the near future.
Support the disabled children in the Wenchuan area
Oct 7, 2008
Our Happy Day –project is gets under way in February 2009. Download a brochure to read more about this great way which you can support children who were disabled in 2008 earthquake in the Wenchuan area of Sichuan province.