Culture business intelligence -services
It is impossible to be successful without possessing deep understanding of the other view – how people think.
- Cross culture learning takes a lifetime
- Balanced elements
- Know your customer
- Understanding macro trends
- Feedback – or forward
Cross culture learning takes
a lifetime
Learning and understanding other cultures is a process that takes a lifetime. Yet understanding different cultures, even religions, will be a key asset in business in the future. It will be impossible to be successful without possessing deep understanding of the other view – how local people think.
Research services
- Cross insight studies
- Qualitative stakeholder studies
- Contextual studies
- Competitor communications studies
- Weak signals and entry point recommendations
At Brand Balance we specialize in cross-cultural communication and brand localization – providing key understanding, that without knowing exactly your stakeholders beliefs, preferred context and right social networks, it is almost impossible to build sustainable relationships with important target groups.
Your own cultural background and thinking patterns might prevent an objective view of the target market. In brand localization personal issues, preferences and hidebound beliefs have ruined many good initiatives. When leading a global brand it is important to find a good balance between global and local elements .
Balanced elements
It takes a lot of determination and strength of character to lead global brands. You must be able to be a visionary and pay close attention to details at the same time. You should be humble and completely open to new learning and experiences as well as appreciate the view of your local units.
This balance is vital, especially in Asian countries. As a leader of a global brand, you must know yourself. And know your customers just as deeply to effectively challenge the brand localization level and elements. Challenge and be challenged.
Also the balanced content, budgets and time schedules are equally important, not least to the top management.
Brand localization services
- Brand localization services
- Brand evaluation and recommendations
- Local brand strategy and localization process
- Customer communications status and recommendations
- Brand localization instructions and guidelines
- Brand Implementation
Know your customer
Deep customer insight is the only way to be successful in the brand leadership. You must widen your own thinking patterns to communicate effectively with local decision makers and influencers as well as the media. Treat them and your employees all as your customers. Have a 180* view of the mindsets around your company.
Customers do not live in a vacuum. They mingle, get impressed, get recommendations etc. We help create value networks to be used as platform for dynamic word of mouth –communications. More social capital equals to more brand awareness.
Research services
- Cross insight studies
- Qualitative stakeholder studies
- Contextual studies
- Competitor communications studies
- Weak signals and entry point recommendations
Understanding macro trends
Sustainable brands are built for the long term. Short term attacks or fashion trends do not shake the brand wagon if it is being steered with care. But it can be fatal not to understand where the world is going and in what changing contextual realities your customers and other stakeholders are living.
Feedback – or forward
Know exactly what you do and why. Keep good record of the progress and report it upwards, downwards and to your peers. Do spend a lot of money in measuring the past – invest instead in n understanding the present and the future.
Research services
- Cross insight studies
- Qualitative stakeholder studies
- Contextual studies
- Competitor communications studies
- Weak signals and entry point recommendations