Customized stakeholder magazines for Chinese audiences
The first step toward localizing your communications can be your customer magazine.
In most cases that we have experienced, companies send the one and only “branded” magazine all over the world. That was done in the globalization of the 90's. In order to start caring more for the local impact rather than regarding branding as “one voice one look”, we recommend that you to reposition the brand for China. This always includes customer research for relevant information and topics.
We will obtain:
- Chinese audiences reading preferences analysis
- Hot topics for your industry and how to impress your business influencers China
- Professionally localized and RIGHT content for your magazine in China