From zero hits to tens of thousands inquiries
Brand Balance made it possible to a Finnish B2B customer to impress their audiences in China.
(We do not publish the customer list in the web)
In less than 4 months Brand Balance enabled a prominent Finnish B2B customer to raise local awareness from zero to tens of thousends of inquiries (by googling the name of the company in Chinese language on the web).
We made it possible for the local Chinese team to achieve new potential in customer communication.
How did we do it? We repositioned the their brand identity in the Chinese markets, organized an impressive marketing event, filmed a high quality company video for Chinese stakeholders, created a new company brochure for China only and held a big press conference with TV interviews, on-line and printed media. A new customer magazine came next and a concise plan to maintain the contact with the influencers of the industry will follow.
Key steps we took from early February to implementation in May:
- 1. analyse
- 2. plan
- 3. implement
- 4. review
- Company X China brand adaptation analysis (11.2.2008 - 26.2.2008)
- Launch event concept creation: GALA for customers (27.2.2008 - 12.3.2008)
- Event implementation (18.3.2008 - 16.5.2008)
Materials created: video, company brochure, invitation letter, posters, give-aways
Technical implementation: Impressive show
Customer invitation
Partner awards & lottery
Catering
- Team review (28.5.2008)