How to impress in China?
Reference story and photo bank
Can you think of a worst situation? Your CEO asks for story texts and images for your customer B2B references and you do not have them!
Let us be part of the solution. Brand Balance has developed an efficient and cost effective way to provide quality video clips and photos for various marketing and communications uses.
We conduct 2-3 filming tours per year. Our cameraman and producer Derek Maitland has 30 years experience globally for filming, photographing and copywriting.
One challenge, as you might know, is the local unit motivation to help the headquarters in filming arrangements. The results are not seen at once as the film production takes time. We are easy to work with and usually get people on board with us. We have done that, over and over in all areas of the globe. We get what you want.
Benefits
We study and assess your B2B brand from the outside in. We are an international team, and perceive you with international eyes.
We do not only film your products and processes, we always cover the culture and the life around your reference. This puts your references in cultural and more interesting context.
We save valuable money and time with production solutions that solve all challenges.
Production steps
From an initial meeting to a final product
STEP 1: Meeting
We obtain a full, face to face brief on the production. We always handle the whole story from script to post-production. But we look always to your brand guidelines and messages you want to communicate.
We will define together with you whether the goal is to create a visual reference library including story texts or the creation of a full documentary of your company.
We must know right from the start, who is in your organization the contact person for all project coordination and decision making.
Then we sign an agreement and the work can start. In case of cancellation there is an unrefundable fee however to cover the immense work we do to organize and coordinate the tour. The cost effectiveness of touring is based on cost sharing between several customers.
Certainly we can go on the road just for you only, if you wish.
STEP 2: Details
This is what we need you to do:
- Obtain full approval from your customers/partners to film your references.
- After planning, appoint ONE contact person to liaise with us during the entire production process.
- Obtain internal commitment from your local people, need one person to be on hand at the reference sites.
- We handle all practical arrangements in the process (except your local contacts and filming permissions)
STEP 3: Production
Brand Balance completes the filming and photographing.
After the tour we produce the products mentioned in the agreement.
If you wish, we create reference project films or a professionally edited and produced company stories to bring your B2B brand alive among the audiences you want to impress.
STEP 4: Reference story and photo bank
All customer references and cases are stored using the same template. No special software is needed.
The template has an attractive and easy to follow layout. It can be color printed as a leaflet or bained in a Reference Catalogue.
Of course, the template can be modified to follow your strict brand guidelines.
Outcome
Once the films and photo shooting tour is completed, you will have a collection of your best references in film clips, photos and short description. It is up to you how you use the story bank.
A few examples:
- Reference Collection Catalogue for your customers or VIP materials tailor-made to the special need.
- Project video in your sales personnel's laptop or an 8 minutes company video for your customer event.
- Reference materials for TV –stations etc: We can modify your videos into broadcasting format DVD to be sent to international TV stations for TV media use.
The IMPACT really can be felt in different channels:
- Website
- Annual reports
- Customer events
- Marketing materials
- Recruitment materials & events
- Media relations: newspapers, TV stations*, on-line news portals