Easy to join services
For Chinese companies
We also support Chinese companies in overseas campaigns to promote and build sustainable brand reputations. Coming from positions like Vice President, Corporate Communications, Global Brand Director, Managing Director, Business Intelligence Manager or Marketing Manager, Senior journalist and Chief Editor, we know what it takes to develop company brand reputation internationally, especially in European markets.
Harmony Trail – memorable experience in the Finnish nature and country side
Bring your Chinese visitors to Helsinki to enjoy a memorable experience in the Finnish nature and countryside. Harmony Trail –excursions are tailor-made for Chinese travellers and business guests. The concept has been tested and highly recommended by Chinese media representatives.
For Western companies
Brand Balance makes it possible for Western companies to gain more cultural and business intelligence for their branding promotion in China. All our consultants come from leading positions in B2B or service companies or are highly experienced journalists. China is our passion, inspiring everything we do for you.
You can become a Brand Balance client by simply selecting one of our
7 Key Services for Branding:
New services for international companies operating in APAC
Our multicultural team will assist and help guide your corporate marketing and branding needs in Australia, Singapore, Hong Kong, Malaysia, Vietnam, India and China. We have the experience and branding skills to localize your planning and implementation in these culturally challenging markets.
Brand adaptation and awareness building strategy
Brand Balance makes it possible for Western companies to gain invaluable intelligence on culture and business to support their branding programs in China.
Corporate Responsibility Sponsorship programs
To successfully operate in a new foreign market nowadays, you must commit to and invest in responsible support of the local community. In addition to local environmental and livelihood challenges there are many other social and cultural needs that you can help satisfy. Social responsibility reflects your company’s reputation, mission and trustworthiness in cross-cultural business.
Chinese media coverage -services
Out of sight, out of mind? Without a systematic and sustained investment in media relations, your company stands to lose valuable ground in the development of brand loyalty and product demand.
Reference story and photo bank
Can you think of a worst situation? Your CEO asks for story texts and images for your customer B2B references and you do not have them!
Short company or/and project videos
We film and produce professional, focused and highly polished B2B video programs and still photography that present your customer references and corporate stories with the quality and impact they deserve. And we’ve developed an easy-to-manage template to handle and present the material.
Customized stakeholder magazines for Chinese audiences
Your customer magazine - often the first step toward localizing your product and branding communications. At Brand Balance we can draw upon years of high quality magazine publishing and video production experience in Chinese, along with Vietnamese, Japanese, Korean and other languages.